The automotive industry is constantly evolving, with companies looking towards new technologies to redefine urban mobility. Rimac, a well-known name in the hypercar space, has set its sights on developing an electric robotaxi through its Project 3 Mobility (P3M) division. This project aims to revolutionize the way people move around cities by introducing an autonomous vehicle that is completely different from traditional cars.
### Rimac’s Vision for the Future of Urban Mobility
Rimac CEO, Mate Rimac, has been vocal about his vision for the P3M division, which has been in development for over five years. The goal is to create an electric robotaxi that will change the way people navigate urban environments. The company aims to focus on the ecosystem of autonomous mobility rather than just the autonomous driving system itself. This approach sets Rimac apart from other companies in the industry, as they believe there are other factors that can differentiate them in the market.
### Unveiling the Concept
In January, reports surfaced about P3M planning to reveal a concept of a “completely different type” of car. Mate Rimac shared a teaser on Instagram, featuring a stop-motion animation accompanied by a soundtrack from the rapper Common. The image of the vehicle in the teaser resembles a regular car, raising curiosity about the design and features of the upcoming robotaxi. The caption hints at a driverless vehicle that could operate within a designated area, changing the way people perceive urban transportation.
### Building the Urban Ecosystem
Project 3 Mobility is not just focusing on developing the electric robotaxi but also on building an entire urban ecosystem for autonomous and effortless movement. This includes infrastructure such as chargers, storage hubs, and parking spaces to support the deployment of robotaxis in cities. The company’s website highlights its aspirations of redefining urban mobility and creating a safe and efficient transportation system for urban dwellers.
### Funding and Market Launch
In February, Rimac successfully raised 100 million euros ($108M U.S.) through a funding round, bringing them one step closer to the 535 million euros ($578M U.S.) needed for the market launch of the robotaxis. The first robotaxis are expected to hit the streets of Zagreb, Croatia in 2026, followed by launches in the UK and Germany in 2027. This timeline showcases Rimac’s commitment to revolutionizing urban mobility and introducing innovative solutions to cities around the world.
### Conclusion
Rimac’s Project 3 Mobility division is paving the way for a new era of urban transportation with its electric robotaxi concept. By focusing on the ecosystem of autonomous mobility and developing a comprehensive infrastructure to support the deployment of robotaxis, Rimac is positioning itself as a key player in the future of urban mobility. With a successful funding round and plans for market launch in multiple countries, Rimac is on track to redefine how people move around cities and create a more sustainable and efficient transportation system for the future.