Dubai, United Arab Emirates – September 4, 2024 – Stellantis Middle East and Africa (MEA) region has reached a significant milestone in its expansion with the local assembly of the Jeep Grand Cherokee L in Egypt. This marks a strategic move within the Company’s global operations and reflects its long-term commitment to the Egyptian market.
Stellantis commits long-term to the Egyptian market
Stellantis’ decision to restart local manufacturing in Egypt highlights the company’s dedication to the Egyptian market and its vital role in the Company’s regional growth plans. This move is aligned with the Dare Forward 2030 strategy, aiming to achieve market leadership in Egypt and increase regional market share to over 22% by 2030. The goal is to become the No. 1 regional market player with one million vehicles sold by 2030, with 35% being electric.
The assembly of the Jeep Grand Cherokee L in Egypt supports Stellantis MEA’s Dare Forward 2030 vision, emphasizing Egypt’s strategic location and skilled workforce. This initiative enables Stellantis to provide tailored, high-quality vehicles to the Middle East and Africa region, contributing to growth and sustainability in key markets.
Stellantis’ history in Egypt spans decades, with a longstanding partnership with the Arab Organization for Industrialization through the AAV plant. The relaunch of local production further strengthens this collaboration and demonstrates confidence in Egyptian expertise and infrastructure.
Stellantis brings the Jeep Grand Cherokee L to Egyptian production lines, showcasing over 30 years of SUV excellence. The model features advanced safety technologies and luxurious amenities, meeting the evolving needs of Egyptian consumers. By localizing production, Stellantis is creating jobs, developing skills, and transferring technology in Egypt, spurring innovation and economic growth in the region.
The launch of the Jeep Grand Cherokee L in Egypt underlines Stellantis’ commitment to the future of mobility in the Middle East and Africa. Through investments in local manufacturing and tailored products, Stellantis solidifies its position as a key player in shaping the automotive landscape of the region.